EduFabrica

EduFabrica

Edufabrica is an emerging training company that offers Official Microsoft certified training in India across Delhi and all over India in the most demanding technological courses and focusing on providing effective and comprehensive Career Guidance workshops in India.

It offers wide range of technical training in advanced and basic levels with brand certifications from HP, Microsoft and EC-Council and over the past year it has become synonym for quality Microsoft and HP certified training in India.

It has variant programs that run year around. Its services ranges from providing Best Technical Workshop in India to short duration trainings such as winter training and summer training.

EduFabrice

.The biggest challenge faced by EduFabrica:

The company was facing major growth problem as the ads cost increased by 10X in last 2 months (before approaching us). Also, the company was not able to find out a way to sell their premium courses which can add more revenue to their business and help them grow faster.

Solution:

1. We changes their approach to running ads by building landing pages (as they were running lead ads previously) and this gave us opportunity to optimize ads and get better results in the longer run.

2. We helped the company by improving their conversation rate by working on the landing pages, Ads, Creatives and advertising campaigns. Course Price range – ₹500 workshop to ₹50,000 Premium course

3. In the long term strategy to improve profit margins & growth, we worked on the marketing funnel and helped the company upsell their premium courses after their affordable workshops.

About the Project and Work.

Helped EduFabrica with Digital Growth marketing of the company:

1. Planned & executed the full fledged marketing for the company and the courses offered by EduFabrica.

2. Created high converting landing pages for the courses & workshops offered by EduFabrica.

3. Setup Online tracking and analytics to optimize the ads and funnel by tracking user activities.

4. Added automated payment systems to reduce the work load of Sales team for introductory courses.

5. Successfully implemented the Premium upsell in the funnel to increase the revenue & profit margin.

Optimized the Landing pages for Mobile

Work on full fledged growth of the company

Improved the Paid Ads Leads cost & increase qualified leads

worked on the marketing funnel

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helped the company with positive roi

Percent reduction in CPL

% Upsell on Introductory courses

Performance Marketing on Steroids

Significantly reduced the CPL and improved sales by generating qualified sales for EduFabrica

EduFabrica FB Ads 25 lakh screenshot
EduFabrica FB ads 2.3 lakh

IDEA

The company wanted to improve their CPL and sales process by generation qualified leads and needed an Marketing system to generate more revenue and profits.

LAUNCH

We at Invincible Lion created the whole marketing system to generate leads at lower CPL by improving the creative quality. We also planned an upsell to increase revenue/profit.

SCALE

The CPL problem was solved by improving the creative and revenue problem by the upsell.
Now, we are ready to scale things by niching down and standardization process. 

 

Work Done!!

Marketing funnel implementation

Performance Marketing (Paid Ads)

Optimized the  Campaigns & Ads

A Proven Process Time & Time Again

Our Digital Ecosystem is a proven system that can drastically reduce CPL and improve the Qualified leads generation and sales by taking the potential customer from awareness to a paying customer.

Visit EduFabrica to explore the brand.

 

Have an Idea? Let’s build it together!!

I will be happy to assist you to build your dream project.

Brainywood

BrainyWood

Vedic Brain Solutions Private Limited is an Ed-tech company engaged in research & development in the field of innovative learning and brain science. Its research training programs have already benefited more than 5 lacks families and over 10 lacks audiences across the nation by its seminars, workshops, institutes, and franchise training models.

The company has made his presence across the nation through its brain science concept and is the only organization in Asia-pacific region which is having all three Guinness Book of World Records, Asia Book of Records, and India Book of Records registered by its brand name “Brainywood” in the field of brain science.

Brainywood

.The biggest challenge faced by Brainywood:

The company was generating hundreds of leads for their B2B Franchise Model every single day but most of the leads were either not picking up the call, not interested, didn’t fit in the customer Avatar etc.
Also, they wanted to increase their App downloads in the B2C segments. They wanted more downloads and to get people on their subscription model for the courses offered.

Solution:

1. We changes their approach of running performance marketing campaigns by building landing pages (as they were running lead ads previously) and this gave us opportunity to optimize ads and get better results in the longer run.

2. We helped the company by improving their conversation rate by working on the landing pages, Ads, Creatives and advertising campaigns.

3. In the long term strategy to improve profit margins & growth, we worked on the B2B marketing funnel and helped the company put automation in place. The automation helped the company get consistent qualified leads to talk and convert. Franchise Plans were in the range of ₹40,000 to ₹5 Lakhs

4. For B2C app download, we launched app download campaigns to get FREE trial signups. Then the sales team was handling the leads as per their app usage data. The app subscription was ₹3500 for 6 months (all courses included)

 

About the Project and Work.

Helped Brainywood with Digital Growth marketing of the company:

1. Planned & executed the full fledged marketing for the company which included their Franchise plans (B2B) and courses (B2C)

2. Created high converting landing pages for the Franchise Leads generation. Which helped us reduce the CPL by half.

3. Setup Online tracking and analytics to optimize the ads and funnel by tracking user activities.

4. Implemented automation systems to qualify and nurture the leads with email, WhatsApp API, VSL and retargeting ads.

5. Successfully launched the app download campaign for students & parents and maintained the cost per download cost under ₹10 (which was around ₹25 in previous campaigns)

Optimized the Landing pages for lead gen

Work on full fledged growth of the company

Improved the Paid Ads Leads cost & increase qualified leads

worked on the marketing funnel

}

helped the company with positive roAS

Percent reduction in CPL

% Automated Lead Qualification

Performance Marketing on Steroids

Significantly reduced the CPL and improved sales by generating qualified sales for Brainywood

Brainywood Ads
Brainywood Ads

IDEA

The company wanted to improve their CPL and sales process by generation qualified leads and needed an Marketing system to generate more revenue and profits.

LAUNCH

We at Invincible Lion created the whole marketing system to generate leads at lower CPL by improving the creative quality. We also automated a lot of manual work in the process.

SCALE

The CPL problem was solved by improving the digital ecosystem. Automation also helped the company qualify and nurture the prospects before getting on the call.

 

Work Done!!

Marketing funnel implementation

Performance Marketing (Paid Ads)

Optimized the  Campaigns & Ads

A Proven Process Time & Time Again

Our Digital Ecosystem is a proven system that can drastically reduce CPL and improve the Qualified leads generation and sales by taking the potential customer from awareness to a paying customer.

Visit Brainywood to explore the brand.

 

Have an Idea? Let’s build it together!!

I will be happy to assist you to build your dream project.

GEI – Gupta Electrical Industries

GEI – Gupta Electrical Industries

Gupta Electrical Industries (GEI)

GEI ventured into the field of manufacturing Commercial Laundry Equipment consisting the entire machinery required by Garment Industries, Hospitals, Hotels Residential Schools and Laundries literally wherever washing is required on a commercial basis. Equipment consists of Washing Machine, Hydro Extractor, Tumble Driver and a host of other accessories for a turnkey project.

Gupta elecrtical industries

The biggest challenge faced by GEI:

GEI is into manufacturing from over 5 decades.

But over the time the market of Laundry machine manufacturers is getting competitive and GEI lacked the modern marketing systems to generate qualified leads and sales every single month.

Solution:

1. We restructured the website and created the whole digital ecosystem for the company’s lead generation process.

2. The prospects takes long time in taking the decisions in B2B machinery, so we created a sales funnel which helped the company to close deals from all the qualified leads we were generating for the company.

 

About the Project and Work.

We started working with GEI as the company was struggling to get new clients for their B2B manufacturing business. 

After a quick audit, we figured that the company is not doing any marketing apart from attending expos and other physical events. And they were doing the same thing from decades.

After setting up the digital ecosystem:

1. The system generated consistent qualified leads and sales for the company. Now the Digital Ecosystem is keeping the company’s sales pipeline full for regular orders.

2. We also helped the company with their LinkedIn’s organic growth strategy, the company is now connected with potential buyers who constantly keep enquiring about the products and updates for new products.

Built an email list

Improved the project workflow in company

handled overall digital marketing of the company

Website audit and recommended changes

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Designed the sales funnel and digital ecosystem

Work Done!!

 SEO (Search Engine Optimization)

Performance Marketing (Paid Ads)

Digital Ecosystem Setup

gei seo
gei leads

IDEA

GEI is the leading manufacturer of Laundry machinery  in India. 

But the company was struggling to get any exposure in the online world and were lacking their taking their product to the potential customers.

 

LAUNCH

The work required to setup the whole growth marketing ecosystem for the company.

We started working from designing the whole sales funnel for the company and setup the online marketing campaign.

 

SCALE

After the who marketing ecosystem was set, we generated paid and organic traffic to the funnel.

Nurtured the potential buyers before getting on the call with the sales team to improve the conversion rate.

 

A Proven Process Time & Time Again

The challenge for GEI was that the company was not equipped with modern marketing technique.

We helped the company by setting up their digital ecosystem and get qualified leads.

 

Have an Idea? Let’s build it together!!

I will be happy to assist you to build your dream project.