by Invincible Lion | Aug 15, 2023
StuCred is the #1 Instant Credit App For College Students in India
StuCred guarantees financial freedom with Instant & Interest-free Credit for Students.
StuCred provide instant credit at 0% interest. That’s why 4.5L+ students across India are LOVING their services.
Biggest problem faced by StuCRED:
StuCRED already had a marketing system created by an agency but their cost per instrall and customer acquisition was increasing day by day. The agency was not able to scale the marketing campaigns
Solution:
1. After analysing the funnel we figured out that there were many leakages in their marketing systems . Also, there was no lead nerturing to the move the potential customers forward.
2. We redesigned the whole marketing funnel with our digital ecosystem and created campaigns on multiple levels of the customer journey.
3. We were able to drop the cost per install from ₹40+ to ₹5. Also, CAC dropped from ₹750 to ₹150 approximately
4. As its a financial app, the accounts were getting banned by Google & Meta contineously and the previous agency was struggeling to get this fixed. We communicated with the respective platforms multiple times for staight 2 Months to get this fixed.
About the Project and Work.
When we started working with StuCRED, the company was struggeling to make their online campaigns profitable. They worked with Premium Agencies but nobody was able to identy the core business objective of “Profitable Growth”
I Audited the app and their ads on different paltforms. After analysing the whole markeitng system, I suggested a go-to-market strategy which included inproving Creatives, targeting, App onboarding, Customer LTV, etc.
After optimizing multiple things we were able to make the marketing campaigns profitable for the company where the Cost per Install dropped significantly and the marketing campaigns are profitable from the first transection.
We have also taking Growth Initatives at StuCRED to help them Create a Community, Improve UI/UX onboarding process, Social media growth, Referral Campaigns, Automation, etc.
Campaigns Profitable from the fisrt transection
Performance Marketing Campaigns Scaled
The cost per install was continuously increasing on Facebook Ads. We needed to optimize the install cost & make the whole marketing system profitable for the company.
After business audit we suggested changes to optimize it. And also worked on multiple channels to acquired more people. We worked on the full funnel optimization for the company
We were able to scale the company’s monthly paid marketing budget by 5X by keeping the campaigns profitable. The campaigns are 100% profitable from the 1st transection.
Performance Marketing (Paid Ads)
A Proven Process Time & Time Again
We work with brands as an extenction of their team (our chief marketer and CEO literally workes as the Chief Marketing Officer of all our clients by understanding the whole business & marketing side.
We are a growth oriented team and believes in delivering results through our time tested strategies developed over the last 10 years of extensive work with 100s of brands in the world which starts from Awareness and conclude at growth.
Have an Idea? Let’s build it together!!
I will be happy to assist you to build your dream project.
by Invincible Lion | Jul 28, 2022
Gupta Electrical Industries (GEI)
GEI ventured into the field of manufacturing Commercial Laundry Equipment consisting the entire machinery required by Garment Industries, Hospitals, Hotels Residential Schools and Laundries literally wherever washing is required on a commercial basis. Equipment consists of Washing Machine, Hydro Extractor, Tumble Driver and a host of other accessories for a turnkey project.
The biggest challenge faced by GEI:
GEI is into manufacturing from over 5 decades.
But over the time the market of Laundry machine manufacturers is getting competitive and GEI lacked the modern marketing systems to generate qualified leads and sales every single month.
Solution:
1. We restructured the website and created the whole digital ecosystem for the company’s lead generation process.
2. The prospects takes long time in taking the decisions in B2B machinery, so we created a sales funnel which helped the company to close deals from all the qualified leads we were generating for the company.
About the Project and Work.
We started working with GEI as the company was struggling to get new clients for their B2B manufacturing business.
After a quick audit, we figured that the company is not doing any marketing apart from attending expos and other physical events. And they were doing the same thing from decades.
After setting up the digital ecosystem:
1. The system generated consistent qualified leads and sales for the company. Now the Digital Ecosystem is keeping the company’s sales pipeline full for regular orders.
2. We also helped the company with their LinkedIn’s organic growth strategy, the company is now connected with potential buyers who constantly keep enquiring about the products and updates for new products.
SEO (Search Engine Optimization)
Performance Marketing (Paid Ads)
GEI is the leading manufacturer of Laundry machinery in India.
But the company was struggling to get any exposure in the online world and were lacking their taking their product to the potential customers.
The work required to setup the whole growth marketing ecosystem for the company.
We started working from designing the whole sales funnel for the company and setup the online marketing campaign.
After the who marketing ecosystem was set, we generated paid and organic traffic to the funnel.
Nurtured the potential buyers before getting on the call with the sales team to improve the conversion rate.
A Proven Process Time & Time Again
The challenge for GEI was that the company was not equipped with modern marketing technique.
We helped the company by setting up their digital ecosystem and get qualified leads.
Have an Idea? Let’s build it together!!
I will be happy to assist you to build your dream project.
by Invincible Lion | Jul 28, 2022
Gupta Electrical Industries (GEI)
GEI ventured into the field of manufacturing Commercial Laundry Equipment consisting the entire machinery required by Garment Industries, Hospitals, Hotels Residential Schools and Laundries literally wherever washing is required on a commercial basis. Equipment consists of Washing Machine, Hydro Extractor, Tumble Driver and a host of other accessories for a turnkey project.
The biggest challenge faced by GEI:
GEI is into manufacturing from over 5 decades.
But over the time the market of Laundry machine manufacturers is getting competitive and GEI lacked the modern marketing systems to generate qualified leads and sales every single month.
Solution:
1. We restructured the website and created the whole digital ecosystem for the company’s lead generation process.
2. The prospects takes long time in taking the decisions in B2B machinery, so we created a sales funnel which helped the company to close deals from all the qualified leads we were generating for the company.
About the Project and Work.
We started working with GEI as the company was struggling to get new clients for their B2B manufacturing business.
After a quick audit, we figured that the company is not doing any marketing apart from attending expos and other physical events. And they were doing the same thing from decades.
After setting up the digital ecosystem:
1. The system generated consistent qualified leads and sales for the company. Now the Digital Ecosystem is keeping the company’s sales pipeline full for regular orders.
2. We also helped the company with their LinkedIn’s organic growth strategy, the company is now connected with potential buyers who constantly keep enquiring about the products and updates for new products.
SEO (Search Engine Optimization)
Performance Marketing (Paid Ads)
GEI is the leading manufacturer of Laundry machinery in India.
But the company was struggling to get any exposure in the online world and were lacking their taking their product to the potential customers.
The work required to setup the whole growth marketing ecosystem for the company.
We started working from designing the whole sales funnel for the company and setup the online marketing campaign.
After the who marketing ecosystem was set, we generated paid and organic traffic to the funnel.
Nurtured the potential buyers before getting on the call with the sales team to improve the conversion rate.
A Proven Process Time & Time Again
The challenge for GEI was that the company was not equipped with modern marketing technique.
We helped the company by setting up their digital ecosystem and get qualified leads.
Have an Idea? Let’s build it together!!
I will be happy to assist you to build your dream project.
by Invincible Lion | Jul 28, 2022
GOLDENBEE is one of India’s few best schools that fully leverages the most modern Educational technologies-to enhance learning in physical school environment. At GOLDENBEE, every child is special, and the school prepare teaching models in such a manner that helps students capture every detail in a fun and engaging way. The aim is to provide top class education to your ward in both a friendly and professional manner.
With the rise in technology, and the world rapidly shifting between ‘online’ and ‘offline’, it is no doubt that traditional education is no longer the ultimate supreme. We need to take the best of both the worlds to give your child the what exactly he/she needs because your child is unique, and that is exactly what Golden Bee School is designed to do.
The biggest challenge faced by GoldenBee School:
GoldenBee is a school known for its innovative ways to teach and help students grow.
But the School was struggeling to get consistent qualified leads and Admissions in the School for 2 differnet branches in Bangalore i.e BTM and Bannerghatta locations. The agency they hired was not able to deliver any results in terms of leads generation and admission.
Solution:
1. We built landing pages and created the whole digital ecosystem for the company’s lead generation process.
2. Setup Paid Marketing campaigns on Google and facebook for leads generation, connected CRM for leads nuturing and further processing, Optimised GMB local listing for High Quality local traffic and enquiries.
About the Project and Work.
We started working with GoldenBee as the company was struggling to get new leads and admissions for their School Branches in Bangalore.
After a quick audit, we figured that the company is not doing any lead generation activity apart from posting creatives on social media platforms.
After setting up the digital ecosystem:
1. The system generated consistent qualified leads and sales for the School. Now the Digital Ecosystem is keeping the school’s admission pipeline full for regular orders.
2. We also helped the school with their local GMB strategy , the school is now constantly get organic enquiries form parents regarding admission for their kids.
GMB Optimization for Organic Traffic.
GMB Performance Marketing – Facebook & Google Ads
Digital Ecosystem for better conversions & Optimizations
To build a Qualified Lead generation system for GoldenBee Global School to get consistent qualified leads and admission.
The School is also introduced innovative teaching mentods to stay relevent.
The work required to setup the whole growth marketing ecosystem for the company.
We started working from designing the whole sales funnel for the company and setup the online marketing campaign.
We generated paid and organic traffic to get qualified leads for the school admission.
Next, We are planning to start SEO and help our client grow further by generating organic leads and enquiries.
A Proven Process Time & Time Again
The challenge for GoldenBee was that the school was not equipped with modern marketing techniques.
We helped the school by setting up their digital ecosystem and get consistent qualified leads.
Have an Business? Let’s build it together!!
We will be happy to assist you to build your dream project and get you cusomers consistently.
by Invincible Lion | Sep 17, 2021
Edufabrica is an emerging training company that offers Official Microsoft certified training in India across Delhi and all over India in the most demanding technological courses and focusing on providing effective and comprehensive Career Guidance workshops in India.
It offers wide range of technical training in advanced and basic levels with brand certifications from HP, Microsoft and EC-Council and over the past year it has become synonym for quality Microsoft and HP certified training in India.
It has variant programs that run year around. Its services ranges from providing Best Technical Workshop in India to short duration trainings such as winter training and summer training.
.The biggest challenge faced by EduFabrica:
The company was facing major growth problem as the ads cost increased by 10X in last 2 months (before approaching us). Also, the company was not able to find out a way to sell their premium courses which can add more revenue to their business and help them grow faster.
Solution:
1. We changes their approach to running ads by building landing pages (as they were running lead ads previously) and this gave us opportunity to optimize ads and get better results in the longer run.
2. We helped the company by improving their conversation rate by working on the landing pages, Ads, Creatives and advertising campaigns. Course Price range – ₹500 workshop to ₹50,000 Premium course
3. In the long term strategy to improve profit margins & growth, we worked on the marketing funnel and helped the company upsell their premium courses after their affordable workshops.
About the Project and Work.
Helped EduFabrica with Digital Growth marketing of the company:
1. Planned & executed the full fledged marketing for the company and the courses offered by EduFabrica.
2. Created high converting landing pages for the courses & workshops offered by EduFabrica.
3. Setup Online tracking and analytics to optimize the ads and funnel by tracking user activities.
4. Added automated payment systems to reduce the work load of Sales team for introductory courses.
5. Successfully implemented the Premium upsell in the funnel to increase the revenue & profit margin.
% Upsell on Introductory courses
Performance Marketing on Steroids
Significantly reduced the CPL and improved sales by generating qualified sales for EduFabrica
Biology Training
Biology Training
Automotive Training
Automotive Training
IIT Agriculture Hyderabad
IIT Agriculture Hyderabad
Full Stack Developer
Full Stack Developer
The company wanted to improve their CPL and sales process by generation qualified leads and needed an Marketing system to generate more revenue and profits.
We at Invincible Lion created the whole marketing system to generate leads at lower CPL by improving the creative quality. We also planned an upsell to increase revenue/profit.
The CPL problem was solved by improving the creative and revenue problem by the upsell.
Now, we are ready to scale things by niching down and standardization process.
Marketing funnel implementation
Performance Marketing (Paid Ads)
Optimized the Campaigns & Ads
A Proven Process Time & Time Again
Our Digital Ecosystem is a proven system that can drastically reduce CPL and improve the Qualified leads generation and sales by taking the potential customer from awareness to a paying customer.
Visit EduFabrica to explore the brand.
Have an Idea? Let’s build it together!!
I will be happy to assist you to build your dream project.
