1. Use different mediums

One of the best medium to attract the attention of your potential customers is to use social media platform. You may use many of the available social networking sites for instance- Facebook, Twitter, Instagram, YouTube etc.

2. Listen to your customers

Listening to your customers is a great skill because this would reflect the market needs and will attract more customer attention. As a result, the connection with your customers would improve.

3. Give attention to seek attention

The entrepreneurs should give attention to the potential customers. It is more likely that they will receive the attention reciprocally.

4. Be unique and realistic

Being unique is the best way to attract potential customers. As an entrepreneur you need to be realistic regarding what your customers think and want.

5. Identify the ideal client clan

It is important to have a vivid picture of what type of customers you are seeking as an entrepreneur. It is advisable, therefore to focus on the target and avoid broad and vague statements.

6. Discover your customers’ locality

Explore the expected location of your targeted customers and nudge them accordingly. Where you look for customers will depend on the nature of your business. Forums and social media pages are some online platforms. Apart from these online platforms conferences and conventions are a great offline source to meet plenty of potential customers.

7. Know the nitty- gritty of your business

Having a firm knowledge about the company and product is proved to create a positive impact on customers. Due to informative attitude towards your product you can attract interested clients. The people who would be interested in your offerings can see how knowledgeable you are and will seek your assistance.

8. Go for direct response marketing

Try to create advertisements that attract your potential and ideal clients by giving them something of value for free to get them started in your funnel. To materialize the advertising strategy learn about direct response marketing practices. Further, create compelling messages that tell your ideal audience why they'd have to be a fool not to work with you. In addition, you can use other various gimmicks to encourage them to believe in your company and product/ service.

9. Build and create partnerships

Come in contact with big businesses/ companies that offer complementary services. Thus you can and take advantage of creating an effective edge over others in the market. Beckett suggests. “Focus on building human relationships. The stronger your relationships are, the more likely your customers will be to tell their friends about you. And, the more likely they'll be to come back.”