Showcase India
Showcase India is the first 3D interactive platform for made in India products. The mission is to provide a 3D E-Commerce B2B portal to the Indian manufacturers and promote “Make in India” initiative by promoting “Made in India” products.
Showcase India believe that content is not limited just to images, text or videos there are other possible ways in which the information can be seen and received. And, one such way is the 3D content through web. The promise and peril of web based 3D technologies; manufacturing industry sector is on the verge of a new dawn with large and significant benefits.
Showcase India is the best marketplace for Indian manufacturing industries that help manufacturers to trade with each other, find quality products, showcase designs, generate trade leads, find manufacturers, suppliers, exporters & international buyers.
The biggest challenge faced by Showcase India:
The biggest probelm faced by Showcase India was that the team of Developers and innovators was not able to come up with a go-to-market strategy for their innovative products for Indian manufacturers.
Soultion:
1. Our team at Invincible Lion spent a lot of time in understanding the SaaS product and how its going to cater the end user.
2. We found out that its one of its kind of 3D web technology product with AR/VR intergation. So, firstly we needed to generate demend for the product in the target market.
3. We created an ideal customer avatar for the product and tested the initial marketing setup with small segments of audience. After finding the first winning set of audience we scaled the campaign.
4. After testing the product with our Initial customers, we were able get high paying clients for the product.
5. Currently the platform have 400+ manufacturers listed and all of them are paying on a yearly subscription model to generate qualified enquiries.
About the Project and Work.
We started the Digital marketing of the brand Showcase India which is the first 3D interactive platform for MADE IN INDIA products and built its go-to-market strategy. I also worked with the company’s clients to aid their digital marketing initiatives.
Within a period of 11 months:
1. Ranked keywords on Google’s first page for a newly launched website. i.e. www.showcaseindia.in despite having heavy 3D files on the platform. Ranked some important keywords for the company’s clients also.
2. Created a go-to-market strategy for “Showcase India” and landed some of the top industry leaders as their clients like Volvo, Global 3D, Fractal 3D, Ace Micromatic, etc.
3. Managed performance marketing campaigns (Google, LinkedIn, and Facebook) to generate regular leads for the company and its clients.
4. Optimized the workflow in the company for faster completion of projects, I managed end to end process from lead generation to project completion.
5. My main contribution was that I took the company from Zero to One. I researched and understood the problem, the market, and the process flaws. Then I helped the company to hit the market with an inbound campaign strategy that worked and helped the company to stabilize.
Built a community and email list
Improved the project workflow in company
handled overall digital marketing of the company
Website audit and recommended changes
Worked for 11 months with the brand
Manufacturers moved to 3D product
Digital marketing & Brand building
IDEA
LAUNCH
SCALE
Work Done!!
SEO (Search Engine Optimization)
Performance Marketing (Paid Ads)
Company’s Clients Management
A Proven Process Time & Time Again
The challenge for Showcase India to define its go-to-market strategy for its Unique platform. And i built the strategy to acquire more clients for the brand’s paid services. I leveraged Content strategy to get Manufacturer’s attention and this took the company from Zero to One.