Securance

by Invincible Lion | Sep 17, 2021

Gupta Electrical Industries (GEI)

GEI ventured into the field of manufacturing Commercial Laundry Equipment consisting the entire machinery required by Garment Industries, Hospitals, Hotels Residential Schools and Laundries literally wherever washing is required on a commercial basis. Equipment consists of Washing Machine, Hydro Extractor, Tumble Driver and a host of other accessories for a turnkey project.

The biggest challenge faced by GEI:

GEI is into manufacturing from over 5 decades.

But over the time the market of Laundry machine manufacturers is getting competitive and GEI lacked the modern marketing systems to generate qualified leads and sales every single month.

Solution:

1. We restructured the website and created the whole digital ecosystem for the company’s lead generation process.

2. The prospects takes long time in taking the decisions in B2B machinery, so we created a sales funnel which helped the company to close deals from all the qualified leads we were generating for the company.

About the Project and Work.

We started working with GEI as the company was struggling to get new clients for their B2B manufacturing business.

After a quick audit, we figured that the company is not doing any marketing apart from attending expos and other physical events. And they were doing the same thing from decades.

After setting up the digital ecosystem:

1. The system generated consistent qualified leads and sales for the company. Now the Digital Ecosystem is keeping the company’s sales pipeline full for regular orders.

2. We also helped the company with their LinkedIn’s organic growth strategy, the company is now connected with potential buyers who constantly keep enquiring about the products and updates for new products.



Built an email list



Improved the project workflow in company



handled overall digital marketing of the company



Website audit and recommended changes

}

Designed the sales funnel and digital ecosystem

Work Done!!

SEO (Search Engine Optimization)

Performance Marketing (Paid Ads)

Digital Ecosystem Setup

IDEA

GEI is the leading manufacturer of Laundry machinery in India.

But the company was struggling to get any exposure in the online world and were lacking their taking their product to the potential customers.

LAUNCH

The work required to setup the whole growth marketing ecosystem for the company.

We started working from designing the whole sales funnel for the company and setup the online marketing campaign.

SCALE

After the who marketing ecosystem was set, we generated paid and organic traffic to the funnel.

Nurtured the potential buyers before getting on the call with the sales team to improve the conversion rate.

A Proven Process Time & Time Again

The challenge for GEI was that the company was not equipped with modern marketing technique.

We helped the company by setting up their digital ecosystem and get qualified leads.

Visit GEI

Have an Idea? Let’s build it together!!

I will be happy to assist you to build your dream project.

Get in touch

Brainywood

by Invincible Lion | Sep 17, 2021

BrainyWood

Vedic Brain Solutions Private Limited is an Ed-tech company engaged in research & development in the field of innovative learning and brain science. Its research training programs have already benefited more than 5 lacks families and over 10 lacks audiences across the nation by its seminars, workshops, institutes, and franchise training models.

The company has made his presence across the nation through its brain science concept and is the only organization in Asia-pacific region which is having all three Guinness Book of World Records, Asia Book of Records, and India Book of Records registered by its brand name “Brainywood” in the field of brain science.

.The biggest challenge faced by Brainywood:

The company was generating hundreds of leads for their B2B Franchise Model every single day but most of the leads were either not picking up the call, not interested, didn’t fit in the customer Avatar etc.
Also, they wanted to increase their App downloads in the B2C segments. They wanted more downloads and to get people on their subscription model for the courses offered.

Solution:

1. We changes their approach of running performance marketing campaigns by building landing pages (as they were running lead ads previously) and this gave us opportunity to optimize ads and get better results in the longer run.

2. We helped the company by improving their conversation rate by working on the landing pages, Ads, Creatives and advertising campaigns.

3. In the long term strategy to improve profit margins & growth, we worked on the B2B marketing funnel and helped the company put automation in place. The automation helped the company get consistent qualified leads to talk and convert. Franchise Plans were in the range of ₹40,000 to ₹5 Lakhs

4. For B2C app download, we launched app download campaigns to get FREE trial signups. Then the sales team was handling the leads as per their app usage data. The app subscription was ₹3500 for 6 months (all courses included).

About the Project and Work.

Helped Brainywood with Digital Growth marketing of the company:

1. Planned & executed the full fledged marketing for the company which included their Franchise plans (B2B) and courses (B2C)

2. Created high converting landing pages for the Franchise Leads generation. Which helped us reduce the CPL by half.

3. Setup Online tracking and analytics to optimize the ads and funnel by tracking user activities.

4. Implemented automation systems to qualify and nurture the leads with email, WhatsApp API, VSL and retargeting ads.

5. Successfully launched the app download campaign for students & parents and maintained the cost per download cost under ₹10 (which was around ₹25 in previous campaigns)



Optimized the Landing pages for lead gen



Work on full fledged growth of the company



Improved the Paid Ads Leads cost & increase qualified leads



worked on the marketing funnel

}

helped the company with positive roAS

Percent reduction in CPL

% Automated Lead Qualification

Performance Marketing on Steroids

Significantly reduced the CPL and improved sales by generating qualified sales for Brainywood

Brainywood Ads

IDEA

The company wanted to improve their CPL and sales process by generation qualified leads and needed an Marketing system to generate more revenue and profits.

LAUNCH

We at Invincible Lion created the whole marketing system to generate leads at lower CPL by improving the creative quality. We also automated a lot of manual work in the process.

SCALE

The CPL problem was solved by improving the digital ecosystem. Automation also helped the company qualify and nurture the prospects before getting on the call.

Work Done!!

Marketing funnel implementation

Performance Marketing (Paid Ads)

Optimized the Campaigns & Ads

A Proven Process Time & Time Again

Our Digital Ecosystem is a proven system that can drastically reduce CPL and improve the Qualified leads generation and sales by taking the potential customer from awareness to a paying customer.

Visit Brainywood to explore the brand.

Visit BRAINYWOOD

Have an Idea? Let’s build it together!!

I will be happy to assist you to build your dream project.

Get in touch

Telecom King

by Invincible Lion | Sep 17, 2021

Gupta Electrical Industries (GEI)

The biggest challenge faced by GEI:

GEI is into manufacturing from over 5 decades.

But over the time the market of Laundry machine manufacturers is getting competitive and GEI lacked the modern marketing systems to generate qualified leads and sales every single month.

Solution:

1. We restructured the website and created the whole digital ecosystem for the company’s lead generation process.

About the Project and Work.

We started working with GEI as the company was struggling to get new clients for their B2B manufacturing business.

After a quick audit, we figured that the company is not doing any marketing apart from attending expos and other physical events. And they were doing the same thing from decades.

After setting up the digital ecosystem:

1. The system generated consistent qualified leads and sales for the company. Now the Digital Ecosystem is keeping the company’s sales pipeline full for regular orders.



Built an email list



Improved the project workflow in company



handled overall digital marketing of the company



Website audit and recommended changes

}

Designed the sales funnel and digital ecosystem

Work Done!!

SEO (Search Engine Optimization)

Performance Marketing (Paid Ads)

Digital Ecosystem Setup

IDEA

GEI is the leading manufacturer of Laundry machinery in India.

But the company was struggling to get any exposure in the online world and were lacking their taking their product to the potential customers.

LAUNCH

The work required to setup the whole growth marketing ecosystem for the company.

We started working from designing the whole sales funnel for the company and setup the online marketing campaign.

SCALE

After the who marketing ecosystem was set, we generated paid and organic traffic to the funnel.

Nurtured the potential buyers before getting on the call with the sales team to improve the conversion rate.

A Proven Process Time & Time Again

The challenge for GEI was that the company was not equipped with modern marketing technique.

We helped the company by setting up their digital ecosystem and get qualified leads.

Visit GEI

Have an Idea? Let’s build it together!!

I will be happy to assist you to build your dream project.

Get in touch

GEI – Gupta Electrical Industries

by Invincible Lion | Jan 25, 2021

Gupta Electrical Industries (GEI)

The biggest challenge faced by GEI:

GEI is into manufacturing from over 5 decades.

But over the time the market of Laundry machine manufacturers is getting competitive and GEI lacked the modern marketing systems to generate qualified leads and sales every single month.

Solution:

1. We restructured the website and created the whole digital ecosystem for the company’s lead generation process.

About the Project and Work.

We started working with GEI as the company was struggling to get new clients for their B2B manufacturing business.

After a quick audit, we figured that the company is not doing any marketing apart from attending expos and other physical events. And they were doing the same thing from decades.

After setting up the digital ecosystem:

1. The system generated consistent qualified leads and sales for the company. Now the Digital Ecosystem is keeping the company’s sales pipeline full for regular orders.



Built an email list



Improved the project workflow in company



handled overall digital marketing of the company



Website audit and recommended changes

}

Designed the sales funnel and digital ecosystem

Work Done!!

SEO (Search Engine Optimization)

Performance Marketing (Paid Ads)

Digital Ecosystem Setup

IDEA

GEI is the leading manufacturer of Laundry machinery in India.

But the company was struggling to get any exposure in the online world and were lacking their taking their product to the potential customers.

LAUNCH

The work required to setup the whole growth marketing ecosystem for the company.

We started working from designing the whole sales funnel for the company and setup the online marketing campaign.

SCALE

After the who marketing ecosystem was set, we generated paid and organic traffic to the funnel.

Nurtured the potential buyers before getting on the call with the sales team to improve the conversion rate.

A Proven Process Time & Time Again

The challenge for GEI was that the company was not equipped with modern marketing technique.

We helped the company by setting up their digital ecosystem and get qualified leads.

Visit GEI

Have an Idea? Let’s build it together!!

I will be happy to assist you to build your dream project.

Get in touch

AttainU

by Invincible Lion | Apr 30, 2020

AttainU

AttainU is a scalable college alternative, focusing on high-quality, industry-aligned learning outcomes, targeted towards highly motivated individuals looking to get into high growth careers.

About the Course:

1. Full-Stack Web Development Course

2. No Coding Background Required

3. Pay after placement Model (with a small registration fee) – High Ticket

4. Live-Online Interactive Classes with Mentor and Teaching Assistance support

Biggest problem faced by AttainU:

AttainU already had a marketing system created by an agency but their cost per lead and customer acquisition was increasing day by day.

Solution:

1. After analysing the funnel we figured out that there was no human contact till the funnel is complete. Also, there was no lead nerturing to the move the potential customers forward.

2. We redesigned the whole marketing funnel with our digital ecosystem and ran a campaign after 2 months of extensive work.

3. We were able to drop the CPL from INR 150 to INR 40. Also, CAC dropped from INR 7.5K+ to INR 4K.

About the Project and Work.

When we started, the Website was on Wix and the company was only dependent on Facebook Ads and the cost per lead was continuously increasing.

I Audited the website and lead funnel and also spent a lot of time in optimizing the funnel to reduce the operational dependencies of the company.

After optimizing multiple things and creating new landing pages, We launched our campaign. The CPL dropped from INR 150 to INR 40 (average across all campaigns) as the approach was multi channel and focused on building trust among the visitors which dropped the CAC (cost of acquiring customers) from INR 7500+ to INR 4000.

The bounce rate also significantly dropped from 70+% to < 12% (which also helped us in getting lower CPL price)

I have also worked on content generation, management and marketing which helped in building a community for AttainU.



On page SEO for AttainU



WOrked on multi channel marketing



USED Social media and Email marketing to target People who followed our Brand



Cost per lead dropped from INR 150 to INR 40.

}

Created video ads to improve the CPL

Drop in COST PER LEAD

Website bounce rate drop

Testimonial

Hi,
I am Vaibhav, Co-Founder at AttainU.

Ajay has worked with me for a long time in shaping Marketing vertical at AttainU. He is hardworking personnel who takes his work seriously and aligns himself quite well with the mission & vision of the company he works for. After getting on board, he soon started handling all the marketing activities at AttainU. He worked on FB, Instagram, Google, Quora, & Linkedin Ad Campaigns, and also worked on improving the SEO of www.attainu.com. He has handled a budget of approx 10 Lakhs at AttainU.

Some of the important results we achieved through his skills are:

He helped in getting Facebook lead cost down to INR 40 which was earlier continuously increasing day by day.
The website Bounce rate dropped from 70+ % in Jan to less than 12 % in April.
He did a significant job in improving Customer targeting and setting Digital Ecosystem which helped AttainU to get lesser CPL.

Vaibhav Bajpai

Co-Founder and COO, AttainU

IDEA

The cost per lead was continuously increasing on Facebook Ads. We needed to optimize the CPL and find out new channels to acquire new people. As the CPL directly affects the ROI.

LAUNCH

After website audit i suggested changes to optimize it. And also worked on multiple channels to acquired more people. I worked on both Online and Off-line platforms and launched the campaign.

SCALE

The hard work paid off and the results were like: 1. The Cost per lead decreased from INR 150 to INR 40 (approximatly). 2. The bounce rate decreased from 70+ % to < 12%.

Work Done!!

Social Media Management

Performance Marketing (Paid Ads)

New Marketing Channels

A Proven Process Time & Time Again

The cost per lead was increasing drastically for the Facebook campaigns. And there was no alternative way to acquire new leads. The website speed was slow and and the bounce rate was high, after multiple optimizations the bounce rate dropped significantly.

Visit AttainU

Have an Idea? Let’s build it together!!

I will be happy to assist you to build your dream project.

Get in touch

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